Santa's Grand Arrival Parade UTC
Sat, Nov 14
|The Mall at University Town Center
Get ready for the holiday season with us!
Time & Location
Nov 14, 2026, 6:30 PM – 7:30 PM
The Mall at University Town Center, 140 University Town Center Dr, Sarasota, FL 34243, USA
About the event
Get ready to ring in the holiday season with Santa’s Grand Arrival Parade on Saturday, November 14! The holly jolly celebration along N. Cattlemen Road features giant balloons, festive floats, marching bands, dance troupes and a special appearance by the one-and-only Santa Claus.
The excitement continues with thrilling FMX stunts by Nik Wallenda’s Wonderland Circus, the lighting of UTC’s 50-foot holiday tree, dazzling fireworks and an after-party concert featuring a nationally known headliner to be announced soon.
Event highlights:
3:00-5:00 PM | Kids Zone
Kick off the fun on The Green with games and crafts presented by Grace Community Church
4:15-5:30 PM | Pre-Party Entertainment